The Execution Premium: Linking Strategy to Operations for Competitive Advantage
نویسندگان
چکیده
منابع مشابه
Strategy and Competitive Advantage
Winning business strategies are grounded in sustainable competitive advantage. A company has competitive advantage whenever it has an edge over rivals in securing customers and defending against competitive forces. There are many sources of competitive advantage: making the highest-quality product, providing superior customer service, achieving lower costs than rivals, having a more convenient ...
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Recognizing past diversification mistakes, some companies have initiated large-scale restructuring programs. Others have done nothing at all. Whatever the response, the strategic questions persist. Those who have restructured must decide what to do next to avoid repeating the past; those who have done nothing must awake to their vulnerability. To survive, companies must understand what good cor...
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Marketing mix related to the importance and contribution of the elements on the marketing mix that shows how these elements can provide a source of competitive advantage. Marketing mix strategy have high impact to the competitive advantage but each elements of marketing mix have different contribution. The objective of this paper is to examine the influence of the marketing mix to the competiti...
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ژورنال
عنوان ژورنال: The Accounting Review
سال: 2010
ISSN: 0001-4826,1558-7967
DOI: 10.2308/accr.2010.85.4.1475